I’ve recently run into a site called negedhaet.co.il this site calls for the erasable “FriXion” pen from Pilot to be banned in schools. The site links to videos of kids using the pen to cheat in exam appeals, forge medical documents, and modify attendance records. It also links to a petition for banning the pen, and to two relevant Internet forums. After noticing what appeared to be a consumer cation notice for the pen on one of the sites pages (bottom of page) – I became suspicious.

I guessed that the site was a campaign by Pilot trying to utilize the “Streisand effect” to promote the pen – generating great publicity for the product by calling for it to be banned. A quick check on internic.co.il revealed the domain to be owned by Niv Kantor. Another search revealed that Niv Kantor works for McCann Digital – an online advertising firm that touts modern advertising methods…

Looking to confirm this alleged correlation between the advertising agency and the Pilot pen company, I discovered that Y. Berman – the exclusive Israeli importer of pilot pens has indeed engaged into a $250,000 contract with the McCann-Ericksson advertising agency for an online promotion campaign of… the FriXion erasable pen!
Just to be sure, I checked the yellow pages – and indeed – McCann-Ericksson link directly to McCann Digital as their homepage – the trifecta is complete.

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The eye is natural, if you were wondering…
On Flickr, On DeviantArt

2:15 Minutes, Natural lighting

On flickr, On deviantart.